Plan your strategy before investing in an ISA – Bestinvest’s Hollands provides seven top tips

21 February 2013

It is human nature to leave important decisions until late in the day and with the end of the 2013/14 tax year rapidly approaching, swathes of investors are expected to select funds for their Stocks & Shares ISA over the coming weeks. Yet hurried decisions are not always the best ones and it is too easy to get dazzled by the past performance tables.

Jason Hollands, Managing Director of Business Development and Communications at Bestinvest, the advisory firm, sets out seven top tips on how to go about choosing an ISA fund:

    • Step back and think about your overall strategy. When you are up against a deadline it is easy to get sucked into a fund selection process before first stepping back and doing the necessary strategic thinking. Before putting any new money into the market, investors should first reappraise their goals, appetite for risk and likely time horizon. This should be key to driving their choice of how to spread their investments across different asset classes such as equities, bonds, property and absolute return funds.


    • Review your existing investments. It is vital to monitor your existing investments closely as even a portfolio which was well put together at the outset will drift over time, as markets and asset classes perform at different paces. This can mean a more cautious portfolio has progressively become higher risk or vice versa. It is also important to check that your individual investments are performing well. In the context of “ISA season” appraising your portfolio will help you understand the areas where it is weak or already too heavily weighted and therefore where any new ISA investments should potentially be focused. If you don’t want to pay for an adviser to review your portfolio, try our free investment report service & tool at which will indicate the level of risk you are exposed to, how well balanced the portfolio is and provide a view of each holding and analysis of the costs you are paying.


    • Focus on the areas which look good value, don’t chase past performance. During “ISA season” it is all too easy to get swayed by whatever funds are riding high in the past performance tables, yet this really is no guide to the future as you are buying last year’s story where the upside may have already played out. The art of successful investing is to buy shares or bonds when they are cheap and cash out when they are expensive. Yet people often do the exact opposite, following the crowd. Of course the challenge is that there are many ways to value investments. Right now we believe bonds, which have been very popular with ISA investors in recent years, look expensive and the income yields they offer are low. In contrast, with the exception of US shares, equities generally look good value compared to where they have traded over the longer term, especially those in latterly unloved markets such as Europe, Japan and Emerging Markets.


    • Diversify across asset classes, geographies, the market cap spectrum, duration, investment styles and managers. Academic studies, including those by Brinson, Hood and Beebower (1986) and Ibbotson and Kaplan (2000) have concluded that well over 80% of the variances in portfolio returns come from asset allocation decisions rather than stock selection, so it is worth investing some time thinking about this before getting into the process of selecting individual funds. Diversification should help reduce overall volatility in your portfolio, as well as expose you to a wider set of opportunities. The mix between general categories such as equities, bonds and property is the starting point but then you need to delve into achieving a good mix across geographies and the spread between small, large and medium sized company shares and the right mix between government, corporate and high yield bonds for any fixed income exposure. The industry profile of different geographic markets varies enormously as well. For example, investing exclusively in UK equities will potentially result in a very high weighting to oil and gas companies and banks as these represent a large proportion of the UK stock market. By adding exposure to markets such as Japan and the US, you will achieve diversification to areas such as technology and consumer goods companies for example. Also, there are many ways to invest: passive, active, a focus on value or momentum. None of these is a panacea and each will work well at different points. It therefore makes sense to blend a variety of investment approaches within a portfolio.


    • Be disciplined in structuring your ISA portfolio. It is easy to get into the habit of continually adding new funds each year into your ISA as you get swayed by competing tips and marketing hype. If you are not careful, your portfolio can turn into an unwieldy museum of funds that were popular in the past, making the portfolio more difficult to monitor and watering down the positive impact of the very best funds you hold. Set a discipline of having no more than, say, 15 to 20 funds as a maximum. If you are tempted to invest in a new fund, reassess whether it should replace one of the existing funds. This will force you to challenge yourself on the case for continuing to back each fund, as they will need to prove they deserve a coveted place in your portfolio.


    • Watch out for costs. Investing is full of uncertainty as none of us has a crystal ball to the future. However, one of the few things that can be predicted with some reliability is the drag impact of fees and expenses on future returns. This does not mean the lowest cost fund is always the best, but it does mean that the higher the fees on a fund, the greater the conviction you should have in the ability of the manager to deliver outperformance net of charges. And it also means you need to have confidence that your adviser or broker will do a good job at monitoring you portfolio. One way to cut costs is to use passive investments such as index trackers and Exchange Traded Funds but these are only as good as the index they follow and so while they have a role to play in a portfolio, they aren’t a total solution. At Bestinvest we can help reduce costs on active funds by cutting initial fees to zero and through annual loyalty bonuses.


  • Execute carefully to reduce market risk. It can be uncomfortable when you invest a lump sum only to find a week later the investment has fallen in value, even if this shouldn’t really matter if you are investing for the long-term. You can reduce this risk by securing your ISA investment with a lump sum in cash and then drip-feeding money into the funds you have identified for investment in a series of tranches over a period of time. This will help even out the effects of any volatility in the price you pay.

In summary, it is important to plan your investment ISA selection carefully so that it supports your overall goals and complements any existing investments you have. Investors who feel they don’t have time to do this before beating the end of tax year deadline need not panic. They can secure their ISA allowance with cash by the deadline and then take time to decide the appropriate investments to select after the end of the tax year.

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Important information
The value of your investments and the income from them can go down as well as up, and you can get back less than you originally invested. Past performance or any yields quoted should not be considered reliable indicators of future returns. Before investing in funds please check the specific risk factors on the key features document or refer to our risk warning notice as some funds can be high risk or complex; they may also have risks relating to the geographical area, industry sector and/or underlying assets in which they invest. Prevailing tax rates and relief are dependent on your individual circumstances and are subject to change.

Notes to Editors:

Bestinvest offers investors who do not require advice, the following guidance services:

    • Free analysis report on their existing portfolios, via the Bestinvest First service. There is no requirement to become a client to use it



    • For investors who want to build their own portfolio but with assistance Bestinvest compiles a Premier Selection buy-list of funds rated by its large research team which are selected on the basis of qualitative and quantitative scrutiny of managers and their processes


    • For those wanting a simple, off the shelf solution, Bestinvest has compiled a range of ready-made ISA portfolios to suite different investor profiles which blend together a selection of highly rated funds invested across key markets


    • For those wanting a managed solution Bestinvest offers a range of whole-of-market Multi-Asset Portfolios from £500 upwards. Both services reflect the views of Bestinvest’s research team on markets and funds for different risk and goal profiles and are adjusted automatically. MPS non advised service and MAP not a guidance service


    • Bestinvest Select is a fund supermarket service which provides discounts on fund initial charges, typically to zero, and then reduces the net on-going costs through annual loyalty bonuses of up to 0.5% on funds These terms are available across all account types: an ISA, Junior ISA, SIPP or Investment Account


    • Proactive monitoring of investments, including fund downgrades and asset allocation analysis based on a look-through of the underlying funds to show an overall breakdown of where the portfolio is invested


About Bestinvest:
Founded in 1986, Bestinvest has grown into a leading private client adviser which helps over 50,000 investors. Bestinvest offers a range of services including guidance, investment advice, financial planning and discretionary portfolio management all of which are underpinned by a commitment to rigorous investment research. Through its low cost Select service, Bestinvest offers execution-only investors a Self-Invested Personal Pension Plan (SIPP), Individual Savings Account (ISA), Junior ISA (JISA) and Investment Account with access to more than 2,000 funds as well as investment trusts, shares and Exchange Traded Funds. Bestinvest has won numerous awards including Best Stockbroker for Customer Service, 2012 as voted by the readers of the Financial Times and Investors Chronicle, and Investment Adviser of the Year 2012 at the Professional Adviser Awards. Headquartered in Mayfair, London, Bestinvest has 14 regional offices with 200 staff servicing clients with over £4 billion of assets.

About Tilney

Tilney is a leading investment and financial planning group that builds on a heritage of more than 180 years.  Our clients are private investors, charities and professional intermediaries who trust us with over £23 billion of their assets. We offer a range of services including financial planning, investment management and advice and, through our Bestinvest service, a leading online platform for those who prefer to manage their own investments.

We have won numerous awards. Tilney has been awarded Best Conventional Advisory Service at the 2018 City of London Wealth Management Awards, Best Advisory Service in the 2015 City of London Wealth Management Awards; Investment Award – Cautious category in the Private Asset Management Awards; and Stockbroker of the Year, Execution-only Stockbroker of the Year and Self-select ISA Provider of the Year 2015, as voted by readers of the Financial Times and Investors Chronicle. Bestinvest was voted Best SIPP Provider and Best Fund Platform at the 2017 City of London Wealth Management Awards, Best Direct SIPP Provider at the Awards 2017, Best Stocks & Shares ISA Provider at the 2017 Shares Awards, as well as Best Self Select ISA Provider, Best Online/Execution-only Stockbroker and Best Investment Platform 2017 at the FT and Investors Chronicle Investment and Wealth Management Awards, as voted by readers of the FT and Investors Chronicle.

Headquartered in Mayfair, London, the Tilney Group employs over 1,000 staff across our network of 30 offices, enabling us to support clients with a local service throughout the UK.