Self-directed Investing

Bestinvest has championed self-directed investing since the 1980s and played a central role in shaking up an industry that traditionally served only the wealthy via traditional stockbroking. Today, this pioneering spirit lives on in its award-winning Online Investment Service, which provides an easy-to-use, low-cost way to choose and manage investments.

The lion’s share of its clients are either ISA or SIPP investors and, unlike many other services for self-directed investors, Bestinvest caters to knowledgeable and novice investors alike, plus all those in between.

A huge range of investments

With the Online Investment Service, investors find it effortless to buy, sell and review investments. There are more than 2,500 funds available plus ETFs, investment trusts and UK shares. If they want to research investments or need investment inspiration, this service provides detailed fund factsheets that are produced by the highly regarded Tilney Bestinvest research department, as well as guides and videos. A good example is Bestinvest’s notorious Spot the Dog report, which has highlighted poorly performing investment funds every year since 1994 and is routinely quoted in the national press.

Ready-made Portfolios

For less experienced investors or those without the time to choose and manage their own investments, the Bestinvest service offers Ready-made Portfolios. These are made up of the research department's best investment ideas and are managed over time creating an effortless way to invest.

Clients of the Online Investment Service also benefit from tools and calculators to help them analyse their investment portfolios, plan for the future and manage their wider finances.

A UK-based telephone team

While the Bestinvest website is at the heart of the service offered to self-directed investors, the strength of Bestinvest’s telephone team is a key differentiator of the service. This UK-based team is on hand to support clients with investing and there are also pension experts available to provide telephone-based guidance where needed.